5. Develop broad hypotheses

When we want to test an assumption, we make it into a hypothesis. Building hypotheses will also help to expose gaps in your thinking.

Your turn: With your team, take the prioritized assumptions from step four and use those raw materials to start building your hypotheses in the table below. At this point you will need to brainstorm metrics you will use to test whether it is true or false (Tip: Look at the adverse effects in your problem statement). Pay special attention to areas where there are gaps, as these will often indicate hypotheses that need more thought and development.

We believe that (doing/building/creating this) For this user/persona Will result in (this outcome) We’ll know we’re right when we see (this signal / metric)